Lion + Owl is a pioneering kids’ apparel company based in St. Louis, MO, dedicated to creating clothing that empowers children to feel confident, comfortable, and brave. Designed for kids ages 5 to 12, our debut collection—launched in 2024—features versatile hoodies, tees, leggings, and joggers in fun, bright colors that kids love to wear.

What sets Lion + Owl apart is our focus on function and inclusion. Every piece is crafted with thoughtful design details—like tag-less labels, soft seams, and sensory-friendly fits—making our clothes as wearable as they are expressive.

At Lion + Owl, we believe that when kids feel good in what they wear, they show up as their truest selves. Our mission is to help them do just that.